Stacked Diner is an all-day American-style diner that embraces the principle that customers should have the option of ‘stacking up’ their burger toppings at no extra cost.
We created a brand identity and overall look-and-feel to reflect this concept. A strong symbol was necessary to communicate the brand’s essence; this led to an icon containing five simple horizontal lines stacked above each other. All further executions were centred on the strength and simplicity of this icon. The identity carries a sleek modern edge that is applied consistently across all brand touch points.