Stacked Diner is an all-day American-style diner that embraces the principle that customers should have the option of ‘stacking up’ their burger toppings at no extra cost. 


We created a brand identity and overall look-and-feel to reflect this concept. A strong symbol was necessary to communicate the brand’s essence; this led to an icon containing five simple horizontal lines stacked above each other. All further executions were centred on the strength and simplicity of this icon. The identity carries a sleek modern edge that is applied consistently across all brand touch points.

VAT Number | 4340238692 CC | Registered Number | 2004/050608/23

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