Oldenburg Vineyards is an off-the-beaten-track family-owned wine estate nestled in the Banghoek Valley between Stellenbosch and Franschhoek.
After reviewing drone footage of Rondekop, we decided on a frame that encompasses the most relevant markers - Rondekop itself, the vineyards, the mountains and the tasting room. Through experimentation with a variety of mediums, such as charcoal, ink and pen, the decision was made to create a composite illustration of various scanned.
The visual appeal of the chosen illustration prompted the choice of a wrap label. With the illustration visible from the front view, the eye is naturally led around the label the story on the back.