Neel Saayman Architects are a Hermanus-based firm founded in 2005 by its principal architect, Neel Saayman. Neel specialised in high-end residential projects in Cape Town, before moving to Ireland where he worked on urban designs, master planning, and commercial and residential projects. Shortly after his return to South Africa, he established the firm.
We executed this brief through a process of conceptualisation followed by execution. The concept was to invert Neel Saayman’s signature into a graphic that resulted in the final logo icon. A signature is essentially a name written in a distinctive and unique way, which was very brand-relevant.
The signature graphic serves the practical function of identifying Neel Saayman as the architect responsible for any structure they produce. We rolled this identity and concept out across various corporate applications, as well as their website design.