As a start-up brand that exists in the IT Sector, Lemonaide needed to differentiate from their competitors through the use of branding that speaks to the consumer before engaging with its industry. 

Our brand strategy needed to take into account the global footprint of the development platform. All brand images portray the essence and tone of Lemonaide’s positioning within the marketplace. The final logo combines a lemon icon and the mathematical symbol for “therefore”. This symbol represents that a logical conclusion has been reached. Overall, this logo design carries a fresh perspective and a smart take on the industry, whilst maintaining an edgy undertone. 

The name is depicted in the logo as two separate words that when brought together form one. This communicates the concept and allows for Lemonaide’s full purpose to be portrayed.