Hazendal Wine Estate is one of the oldest wine producing farms in South Africa and is a National Heritage Site. Christoffel Hazenwinkel acquired the land 1699 and set out to transform it from a cattle and grain farm into a wine estate. Every aspect of the estate was reconsidered in the hopes of achieving a unique offering and repositioning the brand as more than just a wine farm, but rather a Cape Wineland destination.
We provided a solid sense of direction and refined the farm’s positioning to reflect the quality of their wine ranges. The website was redesigned to support our extensive strategy.
The existing logo did not contain enough detail to deliver a message that would convince consumers. The reconfigured text and logotype lends a modern, refined look to the brand as a whole.