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CLIENT | GRYPHON ASSET MANAGEMENT
PROJECT | CORPORATE IDENTITY & LAUNCH CAMPAIGN
Gryphon Asset Management approached us with a brief to rebrand, yet we saw the opportunity to bring a brand with boundless potential into this decade through an identity update and strategic repositioning, complemented by a brand awareness campaign.
At Gryphon, purpose leads their every endeavour; thus it’s not what they do that differentiates them from their competitors, it’s how they go about doing it.
This in mind, we strategically repositioned the brand with a refreshed corporate identity rolled out across all corporate collateral. After addressing all elements, we created a three-month BTL advertising campaign that extended across social media platforms to reinforce brand messaging and build awareness.