Established in 2016 by Callan Williams, The Garajeest is a wine brand that struts to the beat of its own drum. It is the brainchild of a twenty-something music enthusiast who studied Oenology and Viticulture. With Callan’s knowledge of wine chemistry and passion for music, The Garajeest inspired a creative execution centred on the concept of ‘lyrics and legends’.
Starting with the redesign of The Garajeest’s identity, the outcome of this project reflects a youthful and fearlessly confident persona true to the rebellious nature of the brand. The names for each varietal were generated by matching the unique character and qualities of each wine with the mojo of iconic music legends.