Day One is an independent rooibos tea producer founded on the realisation that no South African tea supplier is involved in every step of the rooibos production process. Having spotted the gap, Sebraskop Investments established Day One to signify their commitment to the entire cycle.


“Day One” is often used online among Millennials when describing the person or people who have supported them from the very beginning.


The logo and packaging is a take on the current coffee culture of the world – thereby positioning the brand as cool as, if not cooler than, coffee. As well as being healthier and a caffeine-free alternative to coffee. The use of an orange, red, green and brown colour palette speaks to the life cycle of the rooibos plant, and the use of a brown-paper packet sealed with a stamp gives the brand an authentic and charming appeal.