Parmalat approached us to develop a marketing campaign with both an in-store and an online or social component for their ice-cream brand, Aylesbury. We developed the ‘Take Summer Further’
campaign. The aim was to create drive sales of their Royalty and Dairy Soft ranges that are only available in SPARS and Pick n Pays within the Western Cape. This campaign was targeted at mothers
between the age of 25 and 45. We created four original recipes tutorial videos that featured the ice-cream as the key ingredient. These videos were used as page content and as Facebook advertising. It spanned six weeks and yielded a reach of 46 103 unique consumers and gained a total of 1 209 page likes. In addition, we planned and created collateral for the in-store element of this campaign.
View the Recipe Tutorial Videos on YouTube: