Adele Koolen is a public speaker and social media management company. We were approached to create an identity for her personal brand after we designed her professional brand Social Link.
The “ak” ligature was used with a serif font to create an elegant, clean and stylish positioning. Being a sparkling personality, the colours were carefully selected to reflect
her positive attitude and inspirational traits.
An uncomplicated sophistication and dash of fresh colour inspired the design. Less is more has been the philosophy of this understated yet bold brand.