Lanza and Co, a Californian wine producing company, contracted Whitespace to design a wine company identity for their endeavours to promote wine in a can in the Californian market.
The company identity had to be sophisticated and reflect a progressive feel that would sit comfortably in the wine industry as a serious player.
We produced 3 versions of the identity for the many requirements for applications of the brand.
The core identity was created via the incorporation of both serif and sans serif typography to produce a sophisticated yet unfettered look, and the use of an unconventional
stacking mechanism to create the modern feel. The black and white colour option was a decisions based on practical considerations,
given the endorsement requirements of the brand.