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CLIENT | THE AFRICAN SPIRIT DISTILLERY
PROJECT | SPIRIT PACKAGING
The African Spirit Distillery approached us with the idea of setting up a premium distillery in the heart of Johannesburg that embodies the spirit of Africa.
From this preliminary concept, Whitespace Creative brainstormed a name and created from the corporate identity and stationery, to the label designs and management of its high-end, premium production.
The final product draws inspiration from the popular Art Nouveau movement with its decorative embellishments and vibrant colours. For now, The African Spirit Distillery has launched three SKUs: a Classic Rum, a Classic Gin and a Madagascan Vanilla Rum-infusion that have all enjoyed market success.