42 focuses on brands for human beings being humane.

We are reinventing the future of branding by creating conscious, transparent, and accountable brands.

42 is “the answer to the ultimate question of life, the universe, and everything”, according to the 1979 novel, The Hitchhiker’s Guide to the Galaxy. 42 gives life and meaning to variables
and wildcards.

42 is about holistic prosperity above all – business going beyond profit.


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